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Image generation

Generate and edit images in ChatGPT

Ask ChatGPT to generate or edit images. Use image generation for UI assets, banners, backgrounds, illustrations, sprite sheets, and placeholders you want to create alongside code or in a ChatGPT conversation.

Ask for an image from the app composer. Add a reference image when you want ChatGPT to transform an existing asset or use it as visual guidance.

Generate or edit an image

Describe the image in natural language. Add a reference image when you want ChatGPT to transform or extend an existing asset.

Include $imagegen in your prompt to invoke the image generation skill explicitly.

Built-in image generation uses gpt-image-2 and counts toward your general Codex usage limits. Image generations use included limits 3–5x faster on average than similar turns without image generation, depending on image quality and size. For larger batches, set OPENAI_API_KEY in your environment and ask ChatGPT to generate images through the API so API pricing applies.

Write effective image prompts

A useful image prompt is often only one to three clear sentences. Describe the details that determine whether the result succeeds:

  • Explain the image’s purpose or intended audience.
  • Name the main subject and what is happening.
  • Describe the setting, composition, and visual style.
  • Add framing, dimensions, lighting, colors, or materials when they matter.
  • State constraints, including anything the image must not contain.

Prefer concrete visual language over broad reactions. For example, describe where light comes from instead of asking for “beautiful lighting.” Repeat any requirement that must stay fixed.

Example prompt
Create a clean editorial illustration for an employee onboarding guide. Show a person organizing a project at a desk with a laptop, notebook, and simple progress checklist. Use soft daylight from a window on the left, restrained colors, and a modern, approachable style. Keep the background minimal. Do not include logos, text, or futuristic imagery.

Refine the result

Start with the core idea, then make small, targeted revisions. Adjust one element at a time so the composition and other important details do not drift. You can also select a specific area of an image and describe the change for that area.

When editing an existing image, say exactly what should change and what must stay the same.

Example prompt
Edit the attached image. Replace only the mug with a small potted plant. Preserve the person, desk layout, lighting, colors, crop, and every other detail exactly. Do not add text or logos.

For broader revisions, keep the feedback direct and actionable: make the image brighter, reduce the color saturation, simplify the background, or keep the composition while changing the style.

Use multiple reference images

Use a small set of reference images when one image defines the content and another defines the style, layout, or other visual direction. Identify each image by order and explain how the images relate. Use spatial terms such as foreground, background, left, and right when combining elements.

Example prompt
Image 1 is the product photo to edit. Image 2 is the style reference. Keep the product, camera angle, layout, and objects from image 1, but apply the clean line work, muted palette, and soft shadows from image 2. Keep the product centered and leave the upper-right corner clear for later copy.

Add text to an image

Keep in-image text short and specify it precisely. Put the exact text in quotation marks, preserve the capitalization you want, and describe its font style, size, color, and placement. For an uncommon name, spell out the letters when accuracy matters. State whether any other text is allowed.

Example prompt
Add only the title “SPRING WORKSHOP” in large, bold, white sans-serif letters, centered in the top third of the image. Keep the title on one line. Do not add any other text or change the underlying image.

Create infographics and dense layouts

Image generation can help draft explainers, posters, labeled diagrams, timelines, and other information-rich visuals. Describe the information hierarchy and layout, keep labels concise, and request sharp text rendering. For dense copy or production-critical typography, review every word and finish the asset in a design tool when needed.

Additional considerations

  • Use likenesses with care. When depicting a real person, provide a reference photo when appropriate and confirm that you have permission to use their likeness.
  • Ask for an original treatment. Request a generic or original design instead of imitating a specific brand, product, artist, or artwork.
  • Credit is optional. You do not need to credit OpenAI for generated images, though you can explain how an asset was made when that context is useful.
  • Follow applicable policies. Use images in accordance with your organization’s guidelines and OpenAI’s usage policies.