How commerce works in ChatGPT
- The customer describes what they need. For example, “Find a carry-on that fits under the seat.”
- ChatGPT looks for relevant options. Sources depend on the request and available integrations. ChatGPT can use information from the public web, private API integrations, and, for retail, merchant product feeds.
- The customer compares offerings. They can choose an offer, a time, or another available option and decide whether to buy or book.
- The journey moves to browser use or a plugin. Browser use follows your existing website flow and does not require a significant engineering lift. A plugin takes more integration work but lets you expose structured actions and control how your backend validates and executes them. Intelligent UI can present information and actions in the conversation. Sign in with ChatGPT and ChatGPT Wallet can support account and payment steps where available.
- Customer asks “Find a backpack that fits a 16-inch laptop.”
- Find options Use sources such as public web pages and retail merchant feeds.
- Compare offerings Compare details and choose an option.
Ready to buy or book
Complete the action The business confirms the purchase or booking.
Support the commerce journey
- Submit product feeds (applicable if you sell physical goods)
Enhance the search index with a current feed of products, images, prices, and availability.
- Help ensure cloud browser access
Check whether your CDN or firewall blocks verified ChatGPT browser visits.
- Accept payments
Accept ChatGPT Wallet payments on your existing website.
- Build a plugin
Expose supported actions, such as checking availability or preparing a purchase or booking, as structured tools.
- Integrate Sign in with ChatGPT
Let customers sign in with ChatGPT when your website or checkout requires an account.
- Claim your business
Claim your business and manage its Business Profile through Business Hub.