How it works
ChatGPT can use product feeds and other available retail and public web sources for product discovery. A feed supplies structured catalog data. Browser use is a separate capability that lets ChatGPT visit your site on a customer’s behalf, including to take actions. Configure manual upload, a hosted URL, or SFTP in the merchant portal to deliver full snapshots. The feed does not update a cart or confirm a purchase. Your live website or plugin still checks the current offer when a customer acts.
Implementation steps
Use this sequence to set up your product feed:
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Businesses can start in Business Hub.
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If you have an Ads account or are working with an OpenAI account manager, your workspace admin should have received a personal claim link.
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If you have not already claimed your business, follow the instructions outlined here. You can find the claim for your business application at the bottom of the page.
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Navigate to the product section of the business hub and choose to verify your identity. This is a requirement to be able to upload your products.
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Once your identity has been verified, return to the product section of the business hub and click to upload products.
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Choose the countries and currencies where you sell your products.
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Prepare your feed. Follow the product feed schema, include the required fields in every record, and keep
item_idvalues stable. -
Choose one delivery method. Follow the file upload guide for manual upload, a hosted HTTPS URL, or SFTP. Review the upload and correct any errors.